Monday, November 12, 2012
Friday, November 9, 2012
MTN NIGERIA TOPS THE HIGHEST THE IST OF HIGHEST SPENDERS IN ADVERTISING
Nigeria's media independent agency, MediaReach OMD has revealed that MTN Nigeria topped the highest list of spenders on advertising in the country with over $4million in 2011.
MTN according to MediaReach OMD's annual report contained in its publicationMediafacts, is followed closely by Globacom, Etisalat and Airtel in the telecommunications product category which spent $12.518 million out of a total of $22.750 million spent in above-the-line advertising in 2011.This was followed by personal paid announcement with $3.654 million while Entertainment, Leisure & Tourism was third in the product category with $3.125 million.
The report showed that Nigeria recorded an increase of 5.3% on sum spent on ATL advertising activities (television, radio, outdoor and press) in 2011 over the previous year.
It noted that in 2011, Lagos region accounted for 54%, North 20%, the East 11% while the western part of Nigeria accounted for the remaining 15%.
The report also noted that, Nigeria has the potential to build a prosperous economy with its large reserves of human and natural resources, adding that Nigeria witness major changes in the economic sector in 2011 some of which were the Federal Government amnesty programme that resulted in higher oil production, growth in the insurance sector and consistent growth in the telecommunication sector amongst others.
CULLED FROM bizcommunity.com. WRITTEN BY Ifeanyi Henry
Wednesday, October 31, 2012
TOP TEN TV COMMERCIAL SHOWING NOW
10 ARIEL – FABRICK DESIGHNERThis ad lands on the number 10 because of the simplicity
of the concept. And yes, it seems true that the product really works.
09 GUINESS – FEMI AND HIS BROTHERThis advert is real and can be easily relatable to. Though
the message isn’t that inspiring but at least, we get that city boys who are
THE MEN take Guinness and so its not a drink for mare boys.
08 GOOOD MAMA PREMIUM THAI PARBOILED RICE – CANTRESIST ITThis advert is fun to watch and make you want to go get
the rice anyway. Good stuff.
07 HEINEKEN – 007 JAMES BONDThis ad is one of the installments of the Heineken action
series advert and is the best one yet. We are first kept in suspense till we
discover it’s all about Heineken. Plus
we are not tired of hearing that theme song.
06 FORD RANGERThe idea that they needed a power generating set and FORD
RANDER suv. And even if the road show
was not that bad (compared to some of Nigerian roads), we still want to buy the
product.
05 WWW.ONE.ORG – ALL
STARS
Our stars stand up against famine and we do the same. What more can we say?
Thursday, October 25, 2012
VERSUS.
THE CONTENDERS
MTN PULSE VS ETISALAT EASY LIFE
MTN PULSE
The advert opens with Music rave of the moment Davido
introducing himself and telling us how life is so much easier for him with MTN
pulse. His speech however isn’t clear enough
and we hardly could make out what he was saying. So he gets ready in the
bedroom, goes downstairs to the living room where he exchanges pleasantries
with some pals and heads to the studio to do His thing.
ETISALAT EASY LIFE
At the beginning to this advert, we see a formally dressed
man sitting closed to a magnified weight balance telling us he is about to
explain to us why the easylife package from etisalat is so economical. He the
goes ahead to explain in details how much is charged for subscription, how much
call are charged to different networks and how much is refunded if the service
is not used so that at the end of the AD, the gain part is far heavy than the
pay side of the weight balance.
OBSERVATIONS
The two adverts were shot in Nigeria and developed by
Nigerian companies. While MTNs decision to use Davido to push the concept was a
wise one since the product being advertised is basically for the young and young
at heart, his speech was not clear enough and at the end of the advert, we didn’t
understand what the product being advertised was all about.
The etisalat advert on the other hand was clearer simple and
explanatory. The developers of this concept needs to be applauded no doubt because the whole easylife package
is a bit complex but their goal must have been to simplify it in the best way
possible so that whoever sees the advert for the first time immediately
understands the whole concept and that they did so well.
Table 1 SCORE SHEET
|
FACTOR
|
MTN
|
ETISALAT
|
|
PICTURE
QUALITY (20)
|
15
|
17
|
|
SET (10)
|
7
|
7
|
|
PROPS (10)
|
5
|
7
|
|
CONSEPT (20)
|
8
|
15
|
|
CUSTUME (20)
|
13
|
15
|
|
CLEARITY OF
CONSEPT (20)
|
8
|
18
|
|
TOTAL (100)
|
57
|
79
|
VERSUS.
THE CONTENDERS – MTN PULSE
VS ETISALAT EASYLIFE
MTN PULSE
The advert opens with Music rave of the moment Davido
introducing himself and telling us how life is so much easier for him with MTN
pulse. His speech however isn’t clear enough
and we hardly could make out what he was saying. So he gets ready in the
bedroom, goes downstairs to the living room where he exchanges pleasantries
with some pals and heads to the studio to do His thing.
ETISALAT EASY LIFE
At the beginning to this advert, we see a formally dressed
man sitting closed to a magnified weight balance telling us he is about to
explain to us why the easylife package from etisalat is so economical. He the
goes ahead to explain in details how much is charged for subscription, how much
call are charged to different networks and how much is refunded if the service
is not used so that at the end of the AD, the gain part is far heavy than the
pay side of the weight balance.
OBSERVATIONS
The two adverts were shot in Nigeria and developed by
Nigerian companies. While MTNs decision to use Davido to push the concept was a
wise one since the product being advertised is basically for the young and young
at heart, his speech was not clear enough and at the end of the advert, we didn’t
understand what the product being advertised was all about.
The etisalat advert on the other hand was clearer simple and
explanatory. The developers of this concept needs to be applauded no doubt because the whole easylife package
is a bit complex but their goal must have been to simplify it in the best way
possible so that whoever sees the advert for the first time immediately
understands the whole concept and that they did so well.
Table 1 SCORE SHEET
|
FACTOR
|
MTN
|
ETISALAT
|
|
PICTURE
QUALITY (20)
|
15
|
17
|
|
SET (10)
|
7
|
7
|
|
PROPS (10)
|
5
|
7
|
|
CONSEPT (20)
|
8
|
15
|
|
CUSTUME (20)
|
13
|
15
|
|
CLEARITY OF
CONSEPT (20)
|
8
|
18
|
|
TOTAL (100)
|
57
|
79
|
Wednesday, October 24, 2012
TOP 5 POINTLESS ADS
It is one thing for a TV commercial to be whacky because
then we know that it is either the advert agency that handled the advert that
needs to be fired or the budget for the AD is too low. In such cases, we know
these ads are downright tacky but when a
TV commercial has good quality but we
still cannot get the point of the ad because there is no particular message the
advert is trying to pass across, we say THE AD IS POINTLESS. In recent times,
there has been so many pointless ads running on our airwaves and so this week,
we count down the top 5 pointless tv commercials we have seen in recent times.
5 COLMAN wire –AY dancing around
This advert has good video quality and obviously spent more
money by hiring popular comedian Ayo Makun aka AY but how does dancing around a
wire production factory sell the product? The developer of this concept should
be flogged because there is no correlation
between dancing and wire making. What do these people take us for sef?
4 Mr Muscle toilet cleaner -woman talking to spirit
In trying to sell the product the developers of this concept
invents a life size character that doubles as a super toilet cleaning
hero*shakes head*.It’s one thing to have a super hero to solve problems, but
one that specializes in problem
cleaning. That’s bizarre. And to think that at the end of the advert the toilet
was not even clean sef
3 MTN ZONE-OSOFIA AND MAMA G
The main message in this ad is that even older people join
in the want tomtn zone craze.(Not that it is that fantastic anyway but in the
process we all were put off with the ad all together. They were trying to be funny but really it was boring
2 SNAP APPLE DRINK-Three ladies performing
At the beginning of this ad one expects the product to be something more exiting because we see this
three ladies enter a bar all glittering and sparkly only to request for an apple
drink .Are they now trying to tell us that their life beautiful and their
carrier is moving forward because they take an apple drink? This ad is
pointless with a capital P.
1 ONGA SEASONING-DIRTY HANDS
This is the most pointless advert ever. The product being
advertised is a seasoning powder but the whole advert shows us dirty hands in
different stages, shades and degrees. Though the picture quality and production
was good and the props were also on
point, we still don’t know what a
seasoning powder has to do with dirty hands. Is it that cooking with Onga now
ensures cooking with cleaner hands or what? At the end , we were more confused
than convinced about using Onga seasoning.
There you have it! Five pointless adverts that has held on
Nigerian TV .There are so much more but only five was picked for now to give
you readers an opportunity to vote for ,more pointless and annoying adverts on
Nigerian television as they are everywhere.
Sunday, October 21, 2012
MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA
JUST SO YOU HAVNT
SEEN IT;
He scene opens with omawunmi belting out the sonorous theme
song and following it are clips of mothers covering themselves with insecticide
treated nets and using insecticides up to a point where she sings the chorus
and we see young women (for we cannot exactly tell if they are mothers too or
not. Who can these days anyway?) In mortein branded tee shirts singing with
her.
The song gets to a melodious climax – (call – pleas take
the step
Response – to fight malaria…….etc)
and the advert comes to an end.
FIRST THOUGHT
Awesome! I like it!
SCORE : 7/10
The producers of this advert made a very wise choice in
choosing omawunmi to lead the campaign against malaria seeing that she has come
a long way in her career and built this matured mother persona about her. The music is grate and the melody can get
stuck in one’s head if care is not taken.
The costume and set are also on point.
The most clever thing about this AD I guess is that the
company takes this campegn from the humanitarian angle and cleverly spins it in
their favour. That is to say, fight malaria in Nigeria by using mortein, yeah
right. Like there are not other insecticides available.
IF YOU LIKE IT…………….
Then you like all the detol adverts. They all take the
humanitarian angle.
MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA
JUST SO YOU HAVNT
SEEN IT;
He scene opens with omawunmi belting out the sonorous theme
song and following it are clips of mothers covering themselves with insecticide
treated nets and using insecticides up to a point where she sings the chorus
and we see young women (for we cannot exactly tell if they are mothers too or
not. Who can these days anyway?) In mortein branded tee shirts singing with
her.
The song gets to a melodious climax – (call – pleas take
the step
Response – to fight malaria…….etc)
and the advert comes to an end.
FIRST THOUGHT
Awesome! I like it!
SCORE : 7/10
The producers of this advert made a very wise choice in
choosing omawunmi to lead the campaign against malaria seeing that she has come
a long way in her career and built this matured mother persona about her. The music is grate and the melody can get
stuck in one’s head if care is not taken.
The costume and set are also on point.
The most clever thing about this AD I guess is that the
company takes this campegn from the humanitarian angle and cleverly spins it in
their favour. That is to say, fight malaria in Nigeria by using mortein, yeah
right. Like there are not other insecticides available.
IF YOU LIKE IT…………….
Then you like all the detol adverts. They all take the
humanitarian angle.
Wednesday, July 6, 2011
TOP TEN NIGERIAN COMMERCIALS ON AIR RIGHT NOW
TOP 10 ADVERTS FOR THIS MONTH
This past month witnessed the debut of many
10 –
This AD is educative and makes you want to wash your hands. Nice stuff.
09 – ALWAYS SANITRY PAD (good to go)
This AD landed this spot mostly because of the choreography. The AD as a whole was well done and finished well.
08 –
The story line was well played out and we enjoy watching this elderly couple have differences on who they will prefare to be on their family and friends list.
07 –
The fact that they were trying to sell us voice clearity with a guy in the studio doing his thing the Nigerian way is a plus.
06 – PANADOL EXTRA (truck driver)
We love the song and we sing along always. We love the comic relief it brings with it and we laugh each time we watch it. We love this AD and the fact that its being on air for quit a while doesn’t really bother us because we are not yet tired of it.
05 – ETISALAT (N10000 FREE CREDIT)
This AD is not fantastic but people just love it since it started to air recently.
04 – TOP TEA (
This AD really really make sense and is sure to sell the product. The concept is just unique. You know, I just might ask for toptea if I visit
03 – INDOMIE ( mama do good)
What more can we say about this one? Guess children who are happy because they just had indomie makes us happy.
02 – OVALTINE (walking on sunshine)
‘ am walking on sunshine oh oh…..’ bringing back that Canadian hit song from the 80s is a smart move.
01 – VICKS (speak up
The first impression when you watch this AD for the first time is ‘aaawwwwwww.’ No long story. No unnecessary plots.
Wednesday, June 29, 2011
OVALTIN – WALKING ON SUNSHINE
OVALTIN – WALKING ON SUNSHINE
FIRST THOUGH….
Hmmmn nice. This ad makes since.
JUST SO YOU HAVE NOT SEEN IT
Music starts to play the a second later, children (about20 of them star to sing the Canadian ‘walking on sunshine’ hit from the 80’s. as the children sing, they clap, wave their hands and move their body to the rhythm of the song as the tell us the ovaltine is rich in coco, milk sugar, vitality and taste.they
SCORE: 7/10
With ads like this, we won’t have to complain at all. This ad is simple and singable. Children who watch it want to see it again and end up humming the tune which is a good thing since the ad is targeted at them so they are sure to demand ovaltine from their mums.
A LITTLE INFO.
The ad was contracted out to JWT South Africa but shot in
IF YOU LIKE IT..
Then you liked indomie’s make the world a better place and mama do good.
VICKS BLUE – GIVING NIGERIA A VOICE
VICKS
FIRST THOUGHT
Aaaaaawwwwwwwwwwwwwwwwwwwwww! Isn’t that nice?
JUST SO YOU HAVE NOT SEEN IT
It’s hard to describe this ad bit by bit as it unfolds because from start to finish, there is suspense and intrigue. You see, this ad is a combination of clips shot together and what these clips have in common is that they show people like us who need our clear voices to go about our daily lives. From the man who is excited and shouting to the world on a clif to the trader selling her wears to the over joye father whose wife has just been delivered of a baby girl to screaming football match spectators to the banker presenting in a board meeting to school children shouting the answer to the singer. Vicks believes in the power of the voice.
SCORE: 8/10
Never thought that the concept taking some sweets to soothe the voice can be taken this seriously. This ad just takes the idea to a completely new level. Nice one. The picture quality was cool. The sound – mcrystal. In fact, this ad in 46 seconds achieves so much. The clips of different Nigerians who need a clear voice to go about their daily life sold the concept of a clear voice. The concept of a clear voice sells the produnct. Am still not over this ad oh!
IF YOU LIKE IT……..
Then you liked the planta TV ad in the 80s, skye Bank’s I wish and all the prequals
Thursday, June 23, 2011
Monday, June 20, 2011
ALWAYS (GOOD TO GO)
ALWAYS (GOOD TO GO)
JUST SO YOU’VE NOT SEEN IT
This ad opens with a class room scene that has a teacher and female students only. The teacher asks the girls if they are good to go for the day then the singing girls begin to tell us that tissue in not good to go but always is good to go as they run out singing, dancing throwing tissue papers and demonstrating how always works for up to 8 hours long so that they can stay happy always.
A LITTLE INFO
The advert critic is not yet sure which company handled the ad but will let you know as soon as he does. This particular ad was shot at a secondary school Lagos Nigeria and took a couple of days to get done.
SCORE: 7/10
Great singing voices, great choreography, beautiful girls. You could just watch it on and on even if you are a guy. The use of props is also on point (by the way, am still loving the 8 hour clock) at least, girls can now stay happy always.
IF YOU LIKE IT……
Then you definably like all the prequels.
CAPPY FRUIT JUICE (SOME MEE TIME)
CAPPY FRUIT JUICE (SOME
FIRST THOUGHT
JUST SO YOU’VE NOT SEEN IT
This lovely woman tells us how tedious or rather hectic it is to combine her day job with those of a mother, wife and home maker but she gets a little help from CAPPY JUICE. How? She simply creates a ‘me’ time with CAPPY and that helps her relax a lot since CAPPY is filled with natural nutrients and freshness so she is able to carry on and also tell her husband how good he is at his one job.
A LITTLE INFO
The AD was handled by Primer Garnet and shot in Lagos.
SCORE: 5/10
The message is passed in a simple, real and easy manner that the point is driven home and the message is passed. The recording and the miming of the voice was also well done so much so that one will think she was talking live and not miming. No doubt this add will sell the product as I myself have found myself looking for CAPPY Juice when I was stressed and needed a little ‘me’ time.LOL
IF YOU LIKE IT…..
…. Then you like Panadol extra with the truck driver and his family, Etisalat easy click and many more.
ONGA DIRTY HANDS
ONGA DIRTY HANDS
FIRST THOUGHT
‘oooook! What exactly is this advert about? Is it about the food seasoning or about dirty hands? Or are they trying to tell us that no matter how dirty your hands are Or where they have been, when you use ONGA, your food is already disinfected? I really don’t get it and neither does anyone I have come across yet. Or do you?
JUST SO UVE NOT SEEN IT
The ad opens with hands; different people’s hands doing all sorts of things like throwing away stuff in the trash, flush the toilet, cleaning food from the mouth and other stuff to show us all the possible un-hygienic places our hands might have been meanwhile a fist time watcher of the ad will Have no idea its food seasoning that is been advertised. One at that point would have thought the message of the ad was to promote washing of hands when all of a sudden, ONGA crashes the party from the nowhere and the confusion sets in so you begin to wonder if this ad is about washing of hands or food seasoning and why isn’t there a scene where the woman (Kate Henshaw-Nuttal I suppose) putting ONGA seasoning in her food washes her hands first?
SCORE: 2/10
I STILL DONT
IF YOU LIKE IT
I doubt if any like this ad that much but just so you fancy it, you will like STARTIMES, Panadol cold and catarrh, PREDICT TEST
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