10 ARIEL – FABRICK DESIGHNERThis ad lands on the number 10 because of the simplicity
of the concept. And yes, it seems true that the product really works.
09 GUINESS – FEMI AND HIS BROTHERThis advert is real and can be easily relatable to. Though
the message isn’t that inspiring but at least, we get that city boys who are
THE MEN take Guinness and so its not a drink for mare boys.
08 GOOOD MAMA PREMIUM THAI PARBOILED RICE – CANTRESIST ITThis advert is fun to watch and make you want to go get
the rice anyway. Good stuff.
07 HEINEKEN – 007 JAMES BONDThis ad is one of the installments of the Heineken action
series advert and is the best one yet. We are first kept in suspense till we
discover it’s all about Heineken. Plus
we are not tired of hearing that theme song.
06 FORD RANGERThe idea that they needed a power generating set and FORD
RANDER suv. And even if the road show
was not that bad (compared to some of Nigerian roads), we still want to buy the
product.
05 WWW.ONE.ORG – ALL
STARS
Our stars stand up against famine and we do the same.
What more can we say?
04 SENSODYNE – MALE DENTIST INTERVIEWThis ad lands in our top ten list
just for its simplicity and how effectively
it sells the product. The idea of a real dentist giving advice on what product
cures dental hypersensitivity effectively speaks more to the viewers than
endorsements
03 GINO TOMATOE PASTE – HUSBANDS COOKINGThe woman has just been delivered of a baby and she gives
her husband the recipe for her favorite soup and he make it well with the help
of gino. The thing about this AD is that the story is interesting to watch and
so in the process, the product is sold to us. Nice spoof.
Haven reviewed this ad on
www.theadvertcritics.blogspot.com,
id still say that this AD takes its inspiration from a humanitarian angle and
backs it up with god cast, good production and a nice track. It’s a wise
advert. A very wise one.
01 ETISALAT INTERNET DEVICES – GETTING THE NEWS FIRST.This AD is off the hook. The simple message though is
that whatever internet assessable gadget you are using, with etisalat, the
network is so fast that you will always be the first on the internet.
This advert samples different possible
scenarios to show us that. Nice quality work. Al hail the etisalat adverts as
they seem to be the only ones impressing us nonstop.
02 MORTEIN – FIGHT MALERIA
