5, ACCESS BANK – MOVING FAST.
Personally, it has not yet been understood in what way
this bank is faster that all the others. We are not convinced at all. In fact,
it still cannot be understood how a superfast train relates to the bank
especially since it is not in any way part of their insignia. Or is it because their
catch phrase is Moving Forward? Well, event snails move forward o.
4, HARPIC 5X – WITH CHIOMA AKPOTHA
This ad is on this list for share boredom. We want to see
something new and different because we know there are a lot of other ways a
toilet cleaner can be advertised. The Chioma thingy was good for the first year
it was aired. Now we want to see something else. We demand another. Though on one side we are glad the Mr Muscle
advert has finally stopped being aired.
3, ZINOX – IYANYA KUKERE
Ok. After so much thought and sleepless nights, we get
it. They were trying to appeal to the young people. Well, technology is no longer
an exclusive reserve of the young. It has been thrust into every aspect of the
society and the age barrier has been broken and to think that an it giant like
Zinox has not realised that?
Why was the staff (as we were made to believe that who
they are) in an Iyanya frenzy? Didn’t they have work to do? And why did he come
to Zenox towers? Was there a party? Its just confusion all the way.
2, HYPO – BRIGHT CISTERNS.
We just see the product and a bright sparkly cistern. No doubt
the message was simple and direct but it’s also lazy and rude. Make an effort
please.
1, THREE CROWNS MILK – DON’T YOU WISH YOUR MUMMY WAS…..
LIKE MINE
So now we want others to wish their mums were like ours
because she serves three crowns milk all the time abi? Good concept. The execution
however was terrible.
Where do we begin?
The voices were not pleasing to the ears. Yes, we get it,
they wanted it to sound natural but the voices were not singing the song in
harmony neither was there any melody at all and couldn’t the original instrumentation
of the song or something close have been used? They almost ruined that song for
a lot of us. Ovaltine walking on sunshine is an ad they should have emulated in
that area. The actors were also not natural. It seemed to us that they were
forced to take part in the ad. The attempt to celebrate the Nigerian woman in their
care for the family went all wrong. Taking milk could be exciting and make us
want to use the product. A classic example is Peak Choco’s “I want tea “. We could
go on really.
NOT IMPRESSIVE AT ALL. DIDN’T MAKE US WANT TO CONSUME THE
PRODUCT.
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