VICKS BLUE – GIVING NIGERIA A VOICE

VICKS BLUE – GIVING NIGERIA A VOICE

FIRST THOUGHT

Aaaaaawwwwwwwwwwwwwwwwwwwwww! Isn’t that nice?

JUST SO YOU HAVE NOT SEEN IT

It’s hard to describe this ad bit by bit as it unfolds because from start to finish, there is suspense and intrigue. You see, this ad is a combination of clips shot together and what these clips have in common is that they show people like us who need our clear voices to go about our daily lives. From the man who is excited and shouting to the world on a clif to the trader selling her wears to the over joye father whose wife has just been delivered of a baby girl to screaming football match spectators to the banker presenting in a board meeting to school children shouting the answer to the singer. Vicks believes in the power of the voice.

SCORE: 8/10

Never thought that the concept taking some sweets to soothe the voice can be taken this seriously. This ad just takes the idea to a completely new level. Nice one. The picture quality was cool. The sound – mcrystal. In fact, this ad in 46 seconds achieves so much. The clips of different Nigerians who need a clear voice to go about their daily life sold the concept of a clear voice. The concept of a clear voice sells the produnct. Am still not over this ad oh!

IF YOU LIKE IT……..

Then you liked the planta TV ad in the 80s, skye Bank’s I wish and all the prequals