VERSUS.

                           THE CONTENDERS                                                                 

MTN PULSE                VS        ETISALAT EASY LIFE

 MTN PULSE

The advert opens with Music rave of the moment Davido introducing himself and telling us how life is so much easier for him with MTN pulse.  His speech however isn’t clear enough and we hardly could make out what he was saying. So he gets ready in the bedroom, goes downstairs to the living room where he exchanges pleasantries with some pals and heads to the studio to do His thing.

ETISALAT EASY LIFE

At the beginning to this advert, we see a formally dressed man sitting closed to a magnified weight balance telling us he is about to explain to us why the easylife package from etisalat is so economical. He the goes ahead to explain in details how much is charged for subscription, how much call are charged to different networks and how much is refunded if the service is not used so that at the end of the AD, the gain part is far heavy than the pay side of the weight balance.

OBSERVATIONS

The two adverts were shot in Nigeria and developed by Nigerian companies. While MTNs decision to use Davido to push the concept was a wise one since the product being advertised is basically for the young and young at heart, his speech was not clear enough and at the end of the advert, we didn’t understand what the product being advertised was all about.

The etisalat advert on the other hand was clearer simple and explanatory. The developers of this concept needs to be applauded  no doubt because the whole easylife package is a bit complex but their goal must have been to simplify it in the best way possible so that whoever sees the advert for the first time immediately understands the whole concept and that they did so well.

Table 1 SCORE SHEET

FACTOR	MTN	ETISALAT
PICTURE QUALITY                           (20)	15	17
SET                                                     (10)	7	7
PROPS                                               (10)	5	7
CONSEPT                                          (20)	8	15
CUSTUME                                         (20)	13	15
CLEARITY OF CONSEPT                   (20)	8	18
TOTAL                                                (100)	57	79

VERSUS.

THE CONTENDERS  – MTN PULSE VS ETISALAT EASYLIFE

MTN PULSE

The advert opens with Music rave of the moment Davido introducing himself and telling us how life is so much easier for him with MTN pulse.  His speech however isn’t clear enough and we hardly could make out what he was saying. So he gets ready in the bedroom, goes downstairs to the living room where he exchanges pleasantries with some pals and heads to the studio to do His thing.

ETISALAT EASY LIFE

At the beginning to this advert, we see a formally dressed man sitting closed to a magnified weight balance telling us he is about to explain to us why the easylife package from etisalat is so economical. He the goes ahead to explain in details how much is charged for subscription, how much call are charged to different networks and how much is refunded if the service is not used so that at the end of the AD, the gain part is far heavy than the pay side of the weight balance.

OBSERVATIONS

The two adverts were shot in Nigeria and developed by Nigerian companies. While MTNs decision to use Davido to push the concept was a wise one since the product being advertised is basically for the young and young at heart, his speech was not clear enough and at the end of the advert, we didn’t understand what the product being advertised was all about.

The etisalat advert on the other hand was clearer simple and explanatory. The developers of this concept needs to be applauded  no doubt because the whole easylife package is a bit complex but their goal must have been to simplify it in the best way possible so that whoever sees the advert for the first time immediately understands the whole concept and that they did so well.

Table 1 SCORE SHEET

FACTOR	MTN	ETISALAT
PICTURE QUALITY                           (20)	15	17
SET                                                     (10)	7	7
PROPS                                               (10)	5	7
CONSEPT                                          (20)	8	15
CUSTUME                                         (20)	13	15
CLEARITY OF CONSEPT                   (20)	8	18
TOTAL                                                (100)	57	79

TOP 5 POINTLESS ADS

It is one thing for a TV commercial to be whacky because then we know that it is either the advert agency that handled the advert that needs to be fired or the budget for the AD is too low. In such cases, we know these ads are downright tacky but when  a TV commercial has good quality  but we still cannot get the point of the ad because there is no particular message the advert is trying to pass across, we say THE AD IS POINTLESS. In recent times, there has been so many pointless ads running on our airwaves and so this week, we count down the top 5 pointless tv commercials we have seen in recent times. 

5 COLMAN wire –AY dancing around

This advert has good video quality and obviously spent more money by hiring popular comedian Ayo Makun aka AY but how does dancing around a wire production factory sell the product? The developer of this concept should be flogged because there is no correlation  between dancing and wire making. What do these people take us for sef?

4 Mr Muscle toilet cleaner -woman talking to spirit

In trying to sell the product the developers of this concept invents a life size character that doubles as a super toilet cleaning hero*shakes head*.It’s one thing to have a super hero to solve problems, but one that specializes in  problem cleaning. That’s bizarre. And to think that at the end of the advert the toilet was not even clean sef

3 MTN ZONE-OSOFIA AND MAMA G

The main message in this ad is that even older people join in the want tomtn zone craze.(Not that it is that fantastic anyway but in the process we all were put off with the ad all together. They were  trying to be funny but really it was boring

2 SNAP APPLE DRINK-Three ladies performing

At the beginning of this ad one expects  the product to  be something more exiting because we see this three ladies enter a bar all glittering and sparkly only to request for an apple drink .Are they now trying to tell us that their life beautiful and their carrier is moving forward because they take an apple drink? This ad is pointless with a capital P.

1 ONGA SEASONING-DIRTY HANDS

This is the most pointless advert ever. The product being advertised is a seasoning powder but the whole advert shows us dirty hands in different stages, shades and degrees. Though the picture quality and production was good  and the props were also on point, we  still don’t know what a seasoning powder has to do with dirty hands. Is it that cooking with Onga now ensures cooking with cleaner hands or what? At the end , we were more confused than convinced about using Onga seasoning.

There you have it! Five pointless adverts that has held on Nigerian TV .There are so much more but only five was picked for now to give you readers an opportunity to vote for ,more pointless and annoying adverts on Nigerian television as they are everywhere.

MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA

JUST SO YOU HAVNT SEEN IT;

He scene opens with omawunmi belting out the sonorous theme song and following it are clips of mothers covering themselves with insecticide treated nets and using insecticides up to a point where she sings the chorus and we see young women (for we cannot exactly tell if they are mothers too or not. Who can these days anyway?) In mortein branded tee shirts singing with her.

The song gets to a melodious climax – (call – pleas take the step

                                                                      Response – to fight malaria…….etc)

and the advert comes to an end.

  

FIRST THOUGHT

Awesome! I like it!

SCORE : 7/10

The producers of this advert made a very wise choice in choosing omawunmi to lead the campaign against malaria seeing that she has come a long way in her career and built this matured mother persona about her.  The music is grate and the melody can get stuck in one’s head if care is not taken.  The costume and set are also on point.

The most clever thing about this AD I guess is that the company takes this campegn from the humanitarian angle and cleverly spins it in their favour. That is to say, fight malaria in Nigeria by using mortein, yeah right. Like there are not other insecticides available.

IF YOU LIKE IT…………….

Then you like all the detol adverts. They all take the humanitarian angle.

MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA

JUST SO YOU HAVNT SEEN IT;

He scene opens with omawunmi belting out the sonorous theme song and following it are clips of mothers covering themselves with insecticide treated nets and using insecticides up to a point where she sings the chorus and we see young women (for we cannot exactly tell if they are mothers too or not. Who can these days anyway?) In mortein branded tee shirts singing with her.

The song gets to a melodious climax – (call – pleas take the step

                                                                      Response – to fight malaria…….etc)

and the advert comes to an end.

  

FIRST THOUGHT

Awesome! I like it!

SCORE : 7/10

The producers of this advert made a very wise choice in choosing omawunmi to lead the campaign against malaria seeing that she has come a long way in her career and built this matured mother persona about her.  The music is grate and the melody can get stuck in one’s head if care is not taken.  The costume and set are also on point.

The most clever thing about this AD I guess is that the company takes this campegn from the humanitarian angle and cleverly spins it in their favour. That is to say, fight malaria in Nigeria by using mortein, yeah right. Like there are not other insecticides available.

IF YOU LIKE IT…………….

Then you like all the detol adverts. They all take the humanitarian angle.