OVALTIN – WALKING ON SUNSHINE

OVALTIN – WALKING ON SUNSHINE

FIRST THOUGH….

Hmmmn nice. This ad makes since.

JUST SO YOU HAVE NOT SEEN IT

Music starts to play the a second later, children (about20 of them star to sing the Canadian ‘walking on sunshine’ hit from the 80’s. as the children sing, they clap, wave their hands and move their body to the rhythm of the song as the tell us the ovaltine is rich in coco, milk sugar, vitality and taste.they

SCORE: 7/10

With ads like this, we won’t have to complain at all. This ad is simple and singable. Children who watch it want to see it again and end up humming the tune which is a good thing since the ad is targeted at them so they are sure to demand ovaltine from their mums.

A LITTLE INFO.

The ad was contracted out to JWT South Africa but shot in Nigeria. Since the company had a branch in Nigeria, getting materials and logistics was not a problem but the concept was from South Africa. No wonder it’s that good.

IF YOU LIKE IT..

Then you liked indomie’s make the world a better place and mama do good.

VICKS BLUE – GIVING NIGERIA A VOICE

VICKS BLUE – GIVING NIGERIA A VOICE

FIRST THOUGHT

Aaaaaawwwwwwwwwwwwwwwwwwwwww! Isn’t that nice?

JUST SO YOU HAVE NOT SEEN IT

It’s hard to describe this ad bit by bit as it unfolds because from start to finish, there is suspense and intrigue. You see, this ad is a combination of clips shot together and what these clips have in common is that they show people like us who need our clear voices to go about our daily lives. From the man who is excited and shouting to the world on a clif to the trader selling her wears to the over joye father whose wife has just been delivered of a baby girl to screaming football match spectators to the banker presenting in a board meeting to school children shouting the answer to the singer. Vicks believes in the power of the voice.

SCORE: 8/10

Never thought that the concept taking some sweets to soothe the voice can be taken this seriously. This ad just takes the idea to a completely new level. Nice one. The picture quality was cool. The sound – mcrystal. In fact, this ad in 46 seconds achieves so much. The clips of different Nigerians who need a clear voice to go about their daily life sold the concept of a clear voice. The concept of a clear voice sells the produnct. Am still not over this ad oh!

IF YOU LIKE IT……..

Then you liked the planta TV ad in the 80s, skye Bank’s I wish and all the prequals

1980's NTA COMMERCIALS