MTN SAM TO SPACE.

MTN - SAM TO SPACE 

JUST SO YOU HAVE NOT SEEN IT;

A boy imagines he can communicate with space and so begins to work on it. Armed with a reliable internet connection to do his researches, a workstation close to the family room, support ( in the way of silence) from his family and a rugged determination, time after time he tries again. Building better antennas, better researches and so on. ( three was the number of attempts shown in the ad but we like to think the kid did more than just that) finally he is successful at communicating with space and everyone is shocked and happy. (his mum even drops the tray of food she is carrying) the astronaut he is speaking to in space speaks Japanese and so he is back on the computer trying to learn Japanese.   

SCORE – 8/10

…and here is why.

The first scene in the ad is an eyeball. The boy’s eyeball as he was captured daydreaming about being able to communicate with space and from that instant, we are taken throughout he struggle to achieve his aim. We are captured immediately and drawn to the boy and at that instant when he finally got to hear from space, (his facial expression was magical) we were so happy for him. That moment was the climax. That moment, we were all in. also, up until then, we didn’t know what product or service was being advertised until the screen came up and we knew it was MTN.

It was an ingenious move to sell the story and let the story sell the product.  A nice watch and a cool spoof. 

Picture quality was good. The acting was on point (we think the boy deserves an award) and all the teeny tiny details enjoyed enough attention.

FACT FILE

The ad was shot and produced in South Africa by Mtn. the space shot was done in a simulator advertisers did was send the script to NASA and request for the single shot.

IF YOU LIKE IT –

Then you will like all the other Mtn classic commercials.