Nigeria's media independent agency, MediaReach OMD has revealed that MTN Nigeria topped the highest list of spenders on advertising in the country with over $4million in 2011.
MTN according to MediaReach OMD's annual report contained in its publicationMediafacts, is followed closely by Globacom, Etisalat and Airtel in the telecommunications product category which spent $12.518 million out of a total of $22.750 million spent in above-the-line advertising in 2011.This was followed by personal paid announcement with $3.654 million while Entertainment, Leisure & Tourism was third in the product category with $3.125 million.
The report showed that Nigeria recorded an increase of 5.3% on sum spent on ATL advertising activities (television, radio, outdoor and press) in 2011 over the previous year.
It noted that in 2011, Lagos region accounted for 54%, North 20%, the East 11% while the western part of Nigeria accounted for the remaining 15%.
The report also noted that, Nigeria has the potential to build a prosperous economy with its large reserves of human and natural resources, adding that Nigeria witness major changes in the economic sector in 2011 some of which were the Federal Government amnesty programme that resulted in higher oil production, growth in the insurance sector and consistent growth in the telecommunication sector amongst others.
CULLED FROM bizcommunity.com. WRITTEN BY Ifeanyi Henry
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