We Are Here Again!

 

OLX – MEET ONE OF THE STAFF

JUST SO YOU HAVNT SEEN IT:

No biggie. Nothing fanciful.

We are introduced to this beautiful lady who tells us about OLX and how to use it. She sits on a couch the whole time and is at ease. Friendly, good nature and well spoken.

FIRST THOUGHT

Another boring OLX ad.

SCORE: 4/10

With the same format of ads. We have met Mr Ade and other OLX users. We know almost anything can be sold on the site and that it is absolutely free to use. Anybody who has  watched  in the past year most likely knows about OLX and how it works so why repeat the same thing time and over? We get it. We will use the site when needed.

As a suggestion, there are numerous advertising angles to explore  such as entertainment and the likes especially since the target audience has a wide spectrum. Simply put, we are bored with this trend.

IF YOU LIKE IT:

Then you will like all the prequels. We like the first set best though – the one with Kunle Coker and the two funny guys. Just saying.  

COKE – SHARE A COKE WITH…..

JUST SO WE HAVE NOT SEEN IT:

This is a promo by Coca-Cola and the ad has people sharing personalised bottles of Coke with their friends and loved ones. Good picture quality, different names and scenarios. From husbands sharing with wives to twins to colleagues to with different names cutting across all major ethnic groups in the country, this ad has got it covered.

FIRST THOUGHT

Just there

SCORE:4/10

It was obvious that the advertisers where trying to cover all possible scenarios but that was not necessary. And to make it worse, they were miming the words. As interesting as this ad is, it isn’t captivating enough and once you see it, you might not want to again as it is not compelling.

IF YOU LIKE IT:

Then you will like Fanta apple and all the other regular beverage ads.

GINO – PICNIC TIME

JUST SO YOU HAVE NOT SEEN IT

This ad sees a family prepare for a picnic. The dad moving things they will need out and capturing the moments with a camcorder; the daughter fussing over what to wear; the son looking for his football pump and the mum making all the dishes for the picnic. At the end of the day, they all pay tribute to the woman of the family who always knows best not only because of Gino alone though 

FIRST THOUGHT

Really cool. Nice!

SCORE: 7/10

The good thing is that the advertisers were not trying to sell Gino. They sold a happy normal average family and in that process they sell Gino. Another aspect of this that I like is that they have allowed us to follow this family overtime. Remember the first time we met them in the first installment was when she gave birth and her husband and kids went home to make her soup.  We like that as the sequels come, we have been able to progress with the and watch them grow together.  They were not shouting Gino is the best tomato paste from the beginning but rather take us into their lives and see reasons why Gino is the right choice for a tomato paste.

One aspect that I think is a tad controversial is when her daughter absolutely agrees with her mother’s choice of clothes. Come on, we know that at that age daughters and their mothers don’t usually agree on clothes choices among other things. Its all good though.

Good picture quality and matured acting. (you just want to give the father of the house a movie script already) wonderful facial expressions and nice props.

IF YOU LIKE IT:

Then you will definitely like all the prequels.