MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA

JUST SO YOU HAVNT SEEN IT;

He scene opens with omawunmi belting out the sonorous theme song and following it are clips of mothers covering themselves with insecticide treated nets and using insecticides up to a point where she sings the chorus and we see young women (for we cannot exactly tell if they are mothers too or not. Who can these days anyway?) In mortein branded tee shirts singing with her.

The song gets to a melodious climax – (call – pleas take the step

                                                                      Response – to fight malaria…….etc)

and the advert comes to an end.

  

FIRST THOUGHT

Awesome! I like it!

SCORE : 7/10

The producers of this advert made a very wise choice in choosing omawunmi to lead the campaign against malaria seeing that she has come a long way in her career and built this matured mother persona about her.  The music is grate and the melody can get stuck in one’s head if care is not taken.  The costume and set are also on point.

The most clever thing about this AD I guess is that the company takes this campegn from the humanitarian angle and cleverly spins it in their favour. That is to say, fight malaria in Nigeria by using mortein, yeah right. Like there are not other insecticides available.

IF YOU LIKE IT…………….

Then you like all the detol adverts. They all take the humanitarian angle.