Tuesday, November 13, 2012
Nigerian Oldschool TV Commercial - Indomie Noodles
This daring commercial is a throwback and a daring one @ that. it can be noted however that indomie two years ago did a pure housa advert. though a bit unrealistic, still it make for a good watch. o indomitiouse!
Monday, November 12, 2012
Friday, November 9, 2012
MTN NIGERIA TOPS THE HIGHEST THE IST OF HIGHEST SPENDERS IN ADVERTISING
Nigeria's media independent agency, MediaReach OMD has revealed that MTN Nigeria topped the highest list of spenders on advertising in the country with over $4million in 2011.
MTN according to MediaReach OMD's annual report contained in its publicationMediafacts, is followed closely by Globacom, Etisalat and Airtel in the telecommunications product category which spent $12.518 million out of a total of $22.750 million spent in above-the-line advertising in 2011.This was followed by personal paid announcement with $3.654 million while Entertainment, Leisure & Tourism was third in the product category with $3.125 million.
The report showed that Nigeria recorded an increase of 5.3% on sum spent on ATL advertising activities (television, radio, outdoor and press) in 2011 over the previous year.
It noted that in 2011, Lagos region accounted for 54%, North 20%, the East 11% while the western part of Nigeria accounted for the remaining 15%.
The report also noted that, Nigeria has the potential to build a prosperous economy with its large reserves of human and natural resources, adding that Nigeria witness major changes in the economic sector in 2011 some of which were the Federal Government amnesty programme that resulted in higher oil production, growth in the insurance sector and consistent growth in the telecommunication sector amongst others.
CULLED FROM bizcommunity.com. WRITTEN BY Ifeanyi Henry
Wednesday, October 31, 2012
TOP TEN TV COMMERCIAL SHOWING NOW
10 ARIEL – FABRICK DESIGHNERThis ad lands on the number 10 because of the simplicity
of the concept. And yes, it seems true that the product really works.
09 GUINESS – FEMI AND HIS BROTHERThis advert is real and can be easily relatable to. Though
the message isn’t that inspiring but at least, we get that city boys who are
THE MEN take Guinness and so its not a drink for mare boys.
08 GOOOD MAMA PREMIUM THAI PARBOILED RICE – CANTRESIST ITThis advert is fun to watch and make you want to go get
the rice anyway. Good stuff.
07 HEINEKEN – 007 JAMES BONDThis ad is one of the installments of the Heineken action
series advert and is the best one yet. We are first kept in suspense till we
discover it’s all about Heineken. Plus
we are not tired of hearing that theme song.
06 FORD RANGERThe idea that they needed a power generating set and FORD
RANDER suv. And even if the road show
was not that bad (compared to some of Nigerian roads), we still want to buy the
product.
05 WWW.ONE.ORG – ALL
STARS
Our stars stand up against famine and we do the same. What more can we say?
Thursday, October 25, 2012
VERSUS.
THE CONTENDERS
MTN PULSE VS ETISALAT EASY LIFE
MTN PULSE
The advert opens with Music rave of the moment Davido
introducing himself and telling us how life is so much easier for him with MTN
pulse. His speech however isn’t clear enough
and we hardly could make out what he was saying. So he gets ready in the
bedroom, goes downstairs to the living room where he exchanges pleasantries
with some pals and heads to the studio to do His thing.
ETISALAT EASY LIFE
At the beginning to this advert, we see a formally dressed
man sitting closed to a magnified weight balance telling us he is about to
explain to us why the easylife package from etisalat is so economical. He the
goes ahead to explain in details how much is charged for subscription, how much
call are charged to different networks and how much is refunded if the service
is not used so that at the end of the AD, the gain part is far heavy than the
pay side of the weight balance.
OBSERVATIONS
The two adverts were shot in Nigeria and developed by
Nigerian companies. While MTNs decision to use Davido to push the concept was a
wise one since the product being advertised is basically for the young and young
at heart, his speech was not clear enough and at the end of the advert, we didn’t
understand what the product being advertised was all about.
The etisalat advert on the other hand was clearer simple and
explanatory. The developers of this concept needs to be applauded no doubt because the whole easylife package
is a bit complex but their goal must have been to simplify it in the best way
possible so that whoever sees the advert for the first time immediately
understands the whole concept and that they did so well.
Table 1 SCORE SHEET
|
FACTOR
|
MTN
|
ETISALAT
|
|
PICTURE
QUALITY (20)
|
15
|
17
|
|
SET (10)
|
7
|
7
|
|
PROPS (10)
|
5
|
7
|
|
CONSEPT (20)
|
8
|
15
|
|
CUSTUME (20)
|
13
|
15
|
|
CLEARITY OF
CONSEPT (20)
|
8
|
18
|
|
TOTAL (100)
|
57
|
79
|
VERSUS.
THE CONTENDERS – MTN PULSE
VS ETISALAT EASYLIFE
MTN PULSE
The advert opens with Music rave of the moment Davido
introducing himself and telling us how life is so much easier for him with MTN
pulse. His speech however isn’t clear enough
and we hardly could make out what he was saying. So he gets ready in the
bedroom, goes downstairs to the living room where he exchanges pleasantries
with some pals and heads to the studio to do His thing.
ETISALAT EASY LIFE
At the beginning to this advert, we see a formally dressed
man sitting closed to a magnified weight balance telling us he is about to
explain to us why the easylife package from etisalat is so economical. He the
goes ahead to explain in details how much is charged for subscription, how much
call are charged to different networks and how much is refunded if the service
is not used so that at the end of the AD, the gain part is far heavy than the
pay side of the weight balance.
OBSERVATIONS
The two adverts were shot in Nigeria and developed by
Nigerian companies. While MTNs decision to use Davido to push the concept was a
wise one since the product being advertised is basically for the young and young
at heart, his speech was not clear enough and at the end of the advert, we didn’t
understand what the product being advertised was all about.
The etisalat advert on the other hand was clearer simple and
explanatory. The developers of this concept needs to be applauded no doubt because the whole easylife package
is a bit complex but their goal must have been to simplify it in the best way
possible so that whoever sees the advert for the first time immediately
understands the whole concept and that they did so well.
Table 1 SCORE SHEET
|
FACTOR
|
MTN
|
ETISALAT
|
|
PICTURE
QUALITY (20)
|
15
|
17
|
|
SET (10)
|
7
|
7
|
|
PROPS (10)
|
5
|
7
|
|
CONSEPT (20)
|
8
|
15
|
|
CUSTUME (20)
|
13
|
15
|
|
CLEARITY OF
CONSEPT (20)
|
8
|
18
|
|
TOTAL (100)
|
57
|
79
|
Wednesday, October 24, 2012
TOP 5 POINTLESS ADS
It is one thing for a TV commercial to be whacky because
then we know that it is either the advert agency that handled the advert that
needs to be fired or the budget for the AD is too low. In such cases, we know
these ads are downright tacky but when a
TV commercial has good quality but we
still cannot get the point of the ad because there is no particular message the
advert is trying to pass across, we say THE AD IS POINTLESS. In recent times,
there has been so many pointless ads running on our airwaves and so this week,
we count down the top 5 pointless tv commercials we have seen in recent times.
5 COLMAN wire –AY dancing around
This advert has good video quality and obviously spent more
money by hiring popular comedian Ayo Makun aka AY but how does dancing around a
wire production factory sell the product? The developer of this concept should
be flogged because there is no correlation
between dancing and wire making. What do these people take us for sef?
4 Mr Muscle toilet cleaner -woman talking to spirit
In trying to sell the product the developers of this concept
invents a life size character that doubles as a super toilet cleaning
hero*shakes head*.It’s one thing to have a super hero to solve problems, but
one that specializes in problem
cleaning. That’s bizarre. And to think that at the end of the advert the toilet
was not even clean sef
3 MTN ZONE-OSOFIA AND MAMA G
The main message in this ad is that even older people join
in the want tomtn zone craze.(Not that it is that fantastic anyway but in the
process we all were put off with the ad all together. They were trying to be funny but really it was boring
2 SNAP APPLE DRINK-Three ladies performing
At the beginning of this ad one expects the product to be something more exiting because we see this
three ladies enter a bar all glittering and sparkly only to request for an apple
drink .Are they now trying to tell us that their life beautiful and their
carrier is moving forward because they take an apple drink? This ad is
pointless with a capital P.
1 ONGA SEASONING-DIRTY HANDS
This is the most pointless advert ever. The product being
advertised is a seasoning powder but the whole advert shows us dirty hands in
different stages, shades and degrees. Though the picture quality and production
was good and the props were also on
point, we still don’t know what a
seasoning powder has to do with dirty hands. Is it that cooking with Onga now
ensures cooking with cleaner hands or what? At the end , we were more confused
than convinced about using Onga seasoning.
There you have it! Five pointless adverts that has held on
Nigerian TV .There are so much more but only five was picked for now to give
you readers an opportunity to vote for ,more pointless and annoying adverts on
Nigerian television as they are everywhere.
Sunday, October 21, 2012
MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA
JUST SO YOU HAVNT
SEEN IT;
He scene opens with omawunmi belting out the sonorous theme
song and following it are clips of mothers covering themselves with insecticide
treated nets and using insecticides up to a point where she sings the chorus
and we see young women (for we cannot exactly tell if they are mothers too or
not. Who can these days anyway?) In mortein branded tee shirts singing with
her.
The song gets to a melodious climax – (call – pleas take
the step
Response – to fight malaria…….etc)
and the advert comes to an end.
FIRST THOUGHT
Awesome! I like it!
SCORE : 7/10
The producers of this advert made a very wise choice in
choosing omawunmi to lead the campaign against malaria seeing that she has come
a long way in her career and built this matured mother persona about her. The music is grate and the melody can get
stuck in one’s head if care is not taken.
The costume and set are also on point.
The most clever thing about this AD I guess is that the
company takes this campegn from the humanitarian angle and cleverly spins it in
their favour. That is to say, fight malaria in Nigeria by using mortein, yeah
right. Like there are not other insecticides available.
IF YOU LIKE IT…………….
Then you like all the detol adverts. They all take the
humanitarian angle.
MORTEIN INSECTICIDE – STAND UP TO FIGHT MALERIA
JUST SO YOU HAVNT
SEEN IT;
He scene opens with omawunmi belting out the sonorous theme
song and following it are clips of mothers covering themselves with insecticide
treated nets and using insecticides up to a point where she sings the chorus
and we see young women (for we cannot exactly tell if they are mothers too or
not. Who can these days anyway?) In mortein branded tee shirts singing with
her.
The song gets to a melodious climax – (call – pleas take
the step
Response – to fight malaria…….etc)
and the advert comes to an end.
FIRST THOUGHT
Awesome! I like it!
SCORE : 7/10
The producers of this advert made a very wise choice in
choosing omawunmi to lead the campaign against malaria seeing that she has come
a long way in her career and built this matured mother persona about her. The music is grate and the melody can get
stuck in one’s head if care is not taken.
The costume and set are also on point.
The most clever thing about this AD I guess is that the
company takes this campegn from the humanitarian angle and cleverly spins it in
their favour. That is to say, fight malaria in Nigeria by using mortein, yeah
right. Like there are not other insecticides available.
IF YOU LIKE IT…………….
Then you like all the detol adverts. They all take the
humanitarian angle.
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