WE ARE HERE!
Are we back? Where went we in the first
place? And why the long silence? Trust us, there are a million and one answers
to these questions but we aren’t going to give any excuses. Rather we promise
to be better and up the ante. We predict nail biting reviews and edge of the
seat entertainment because now more than ever, we are dedicated to bridging the
gap between producers and consumers of adverts. After all, who says you have to
buy everything hook line and sinker.
JUST SO YOU HAVE NOT SEEN IT:
IYANYA steps into the factory like
building and his hit single starts to play. Soon we see people who are presumed
to be staff of Zinox in a bit of frenzy over nothing. We don’t know whether
they are going up or down or why because they are not even running towards the
star who throughout the length of the commercial stayed put in the factory
space that we presume is at the basement of the building. Pictures of different
Zinox building dot the entire commercial as it all comes to an inconclusive end.
FIRST THOUGHT
What exactly did I just watch?
SCORE: 2/10
We are not sure of the relevance of the
two brands to each other. In fact the whole ad is pointless because we don’t
get it. Is Zenox a place of fun, technology or both and anyone who has not seen
any Zenox advert before nor heard of the company before (let’s not rule this out as a possibility)
will be at sea as to what exactly in the gigantic technology sector they are involved in.
All we see is a popular musician crooning
his hit song and people inn pandemonium. This ad does nothing for neither
brands nor me.
FACT FILE
The ad was shot in Lagos Nigeria and
stars Iyanya. A few members of staff partook as well as models.
IF YOU LIKE IT
Then you are probably more interested in
the song and or the star and not the company. Lets face it, that song is so
three years ago.
